Business intelligence.
What happened.
Example: last quarter's margin by job type.
Better decisions by design
Decision intelligence systems for CEOs and leadership teams.
Where decisions live today
Most of the decisions that run a company still live in a spreadsheet, an inbox, or one person's head.
Off-the-shelf software is built for the average business. The calls that make yours different, which work to chase, where people and money go, which customers are actually profitable, end up in workbooks, email threads, and memory. That is where the expensive decisions get made.
- The spreadsheet only one person understands.
- The report you rebuild by hand every week.
- The decision you make on gut feel because the data is in four places.
Decision intelligence
Decision intelligence, in plain terms.
Business intelligence tells you what happened. Artificial intelligence spots patterns and predicts what is likely next. Decision intelligence answers the question both leave open: what should we do next? It is the practice of designing how decisions get made, drawing on data, behavioral science, and sound management, so the right calls become clear, repeatable, and owned by your team.
Artificial intelligence.
What is likely.
Example: which open bids look like past winners.
Decision intelligence.
What to do next.
Example: pursue these three bids, pass on these two, and here is why.
Three levels of decision intelligence.
- Support.
- The system puts the right numbers and context in front of the person making the call.
- Augment.
- The system recommends options, runs scenarios, and weighs tradeoffs. A person makes the call.
- Automate.
- For routine, well-understood decisions, the system decides and acts, then learns from the results.
Most Stark systems live at support and augment. Your people stay in charge.
Proof
From spreadsheet to system.
Old, manual, spreadsheet-based operations rebuilt as modern AI-powered workflows and software.
Route maps from messy client files.
Client route lists arrive in a different format every time. The tool cleans them and maps the routes.
In development
A portal for a contractor buying group.
Contractor, distributor, and manufacturer accounts with spend and performance tracking in one place.
Bid triage for specialty contractors.
The system reads each bid package, flags what is missing, and ranks which bids deserve estimating time.
See it for contractors
Views QuickBooks does not give you.
For a commercial general contractor: Excel automation of manual spreadsheets, then a custom tool running on a QuickBooks export to give the president views QuickBooks lacked.
TruGem
Hiring decisions with a defensible record. Independent panel scoring, disagreement surfaced, every hire documented.
"Christian is brilliant. He quickly understands every request--no matter how complex. He comes up with efficient and effective solutions to every data challenge our business gives him. My only regret is not finding Stark Analytics sooner!!!"
"Christian has a strong ability to take complex processes and break them down into clear, practical systems that allow you to evaluate different scenarios and outcomes..."
"Christian's expertise was very evident in every interaction, making complex data seem effortless. The turnaround time is impressive, and the customer service is top-notch. Highly recommend!!"
How it starts
Start with the decision that keeps costing you.
Step 1: A 30-minute call.
Tell us about the decision or the spreadsheet. You will get a straight answer on whether a build makes sense.
Step 2: A first look at your file, at no cost.
Send the workbook. We map what it does and where it breaks.
Step 3: A working pilot on your real data.
Refundable if it does not work, credited toward the full build if it does.
Three ways to work together
Learn.
Workshops and keynotes for leadership teams, CEO peer groups, and associations on how decisions get made and where AI belongs in them.
Diagnose.
Find out where decisions break and where AI pays off first.
Build.
Custom decision systems, AI-powered workflows, and software, plus ready-made products.
Built the hard way.
Christian Torres taught himself to build tools that did what the main software could not, with a spreadsheet and almost nothing else. That is still the job.
Read the storyFAQ
What is decision intelligence?
The practice of designing how decisions get made. Business intelligence shows what happened, artificial intelligence predicts what is likely, and decision intelligence turns both into a clear, repeatable answer to what to do next. The tool supports the call. Your people make it.
Do you need to replace your current software?
No. Most builds sit alongside what you already use and fill the gap it leaves.
What does a build cost?
It depends on the scope. Every build can start with a working pilot from $2,000 to $2,500, refundable and credited toward the full build.
Do you only work with contractors?
No. Stark Analytics works with leadership teams across industries. Contractors are one industry with a dedicated product, the Stark Bid Decision System.
Bring the decision that keeps costing you.
Thirty minutes. If a build does not make sense, you will hear that straight.