SERVICE OVERVIEW
Decision Intelligence Framework
A Clearer Way to Think. Decide. Act.
Decision Intelligence is not about more data — it’s about better decisions. The Stark Decision Intelligence Framework helps leaders move from information overload to clarity by structuring how data is interpreted, evaluated, and acted upon.
This framework brings discipline to decision-making so choices are intentional, repeatable, and aligned with real outcomes.

Best For
- Mid-market companies ($10M-$100M) drowning in data but starving for insights.
- Executives who need to make high-stakes decisions with speed and precision.
- Organizations with fragmented data sources and manual reporting processes.
Not Ideal For
- Early-stage startups with no historical data.
- Companies looking for a cheap 'dashboard-in-a-day' solution.
- Teams who just want 'prettier spreadsheets' without process change.
The Reality Gap
Most companies have plenty of data, but they lack the 'Decision Architecture' to use it. They invest in expensive BI tools only to end up with more noise, slower meetings, and decisions still based on gut feel. Sound familiar?
(01)
Monthly reporting takes days to manually compile
(02)
Reported data is unreliable because manual human errors.
(03)
Dashboards that show "insights" but don't drive real decisions.
Monthly reporting takes 2 weeks to compile manually.
Executives argue about whose numbers are right instead of what to do.
Critical signals are buried in a 50 page PDF desk nobody reads.
What This Actually Is
"The Stark Decision Intelligence Framework is the methodology we use to build your custom Decision Intelligence System."
We don't just build charts; we engineer a complete system that aligns your data strategy with your business strategy. The Framework is the blueprint; the System is the machine that ensures the right person gets the right signal at the right time to make the right decision.
What is the Framework?
"The Stark Decision Intelligence Framework is the methodology we use to build you a custom Decision Intelligence System."
We don't just build charts; we engineer a complete system that aligns your data strategy with your business strategy. The Framework is the blueprint; the System is the machine that ensures the right person gets the right signal at the right time to make the right decision.
How It Works
5 Steps to better Decisions
01
Decision Audit
We map your critical decision points and identify the information gaps slowing you down.
02
Signal Refinement
We identify key drivers & criteria that measure what matters & make your decisions clear.
03
Data Architecture
We streamline your fragmented data sources without expensive enterprise overhead.
04
Interface Design
We build tactical low-friction decision support tools that are intuitive, fast, and action-oriented.
05
Adoption & Training
We train your team not just on the tools, but on the decision-making protocols that drive value.
Step 01
Decision Audit
We map your critical decision points and identify the information gaps slowing you down.
Step 03
Signal Engineering
We design custom metrics and leading indicators that predict performance rather than just reporting history.
Step 05
Data Architecture
We unify your fragmented data sources into a single source of truth without expensive enterprise warehouse overhead.
Step 02
Interface Design
We build executive-grade dashboards and decision support tools that are intuitive, fast, and action-oriented.
Step 04
Adoption & Training
We train your team not just on the tools, but on the decision-making protocols that drive value.
Step 06
Adoption & Training
We train your team not just on the tools, but on the decision-making protocols that drive value.
What You Get
Custom-Built Decision Intelligence System
A tailored decision intelligence system built around your decisions, data, and workflows—delivered in native productivity tools, without additional software bloat, ready for daily use immediately.
Action-Oriented Outputs
Executive-ready outputs and scenario views that convert noise into direction: what changed, why it matters, what to do next, including risk, and confidence levels.
Unified Data Model
Standardized definitions, reconciled data sources, and governed metrics so every team sees the same numbers, trusts them, and acts faster together.
Decision Protocol Documentation
A documented decision playbook: inputs, thresholds, owners, cadence, and rules that make the decisions making process consistent, assumptions explicit, outcomes reviewable, and accountability clear across the organization at scale
Team Training & Handoff
Live training, recordings, and guided practice so your team can operate, update, and troubleshoot the system independently starting the first week confidently and with clarity.
Outcomes & Impact
- Reduce reporting time from weeks to seconds
- Eliminate errors in your reporting
- Identify risks and opportunities earlier
- Make
high-confidence decisions 10x faster
The Mega Hub Consolidation Decision
THE RESULT
The owners were able to dynamically adjust importance weights, financial inputs, and thresholds to arrive at a clear data-backed decision.
THE PROBLEM
An established outdoor shed manufacturer and retailer with multiple locations was faced with a critical decision - consolidate or expand.
THE APPROACH
We analyzed the data, identified key decision drivers and built a custom Decision System that factored dozens of inputs to create a clear decision scorecard.
(Our process)
How We Deliver the Framework— turning your vision into results, seamlessly.
(01)
Custom tools and automation
We begin by diving deep into your brand — understanding your goals, audience, and market position. This stage is all about alignment. We identify what makes you different and set a clear direction for measurable growth.
(02)
Executive coaching and advisory
We begin by diving deep into your brand — understanding your goals, audience, and market position. This stage is all about alignment. We identify what makes you different and set a clear direction for measurable growth.
(03)
Financial and performance analysis
We begin by diving deep into your brand — understanding your goals, audience, and market position. This stage is all about alignment. We identify what makes you different and set a clear direction for measurable growth.
